Free Checklist

The Research Checklist I Work Through Before Writing Any Page.

The same questions, sources, and sorting method behind every project on this site — packaged so you can run the research yourself, before you write a word or brief a writer.

  • Where to mine — the exact sources worth reading, in priority order, including the competitor-review trick most teams miss
  • What to extract — the five buckets every customer phrase belongs in, with examples of each
  • How to rank it — the frequency rule that decides which pain leads your page and which objection gets answered first
  • The pre-writing gate — the questions your research must answer before anyone writes a headline

Send me the checklist.

One email and the checklist is yours — along with occasional conversion insights from real research.

No spam — the checklist plus occasional research-backed insights, every email with a one-click unsubscribe.

What's Inside

Three Parts. One Working Method.

Not theory — the literal steps used on every project shown on the Work page.

1

The mining map

Reviews, calls, tickets, communities — where buyer language hides, which sources to hit first, and how many entries make the findings trustworthy.

2

The sorting system

Five buckets — pain, desire, objection, trigger, identity — with real examples, so every phrase you collect lands somewhere useful.

3

The writing gate

The checklist's final section: what your research must be able to answer before a single headline gets written — and what to do if it can't.

Fair Warning

This Is the Do-It-Yourself Version.

The checklist genuinely works — it's the same method I charge for. What it can't include is the judgment layer: knowing which finding matters most, which angle nobody in your market is claiming, and how the phrase becomes the headline. Run the checklist yourself and you'll be ahead of most of your competitors. Want the judgment too? That's what the free audit and the research-included packages are for.

Start Researching Tonight

Your Customers Are Already Talking. Start Listening Systematically.

The checklist is one email field away — and the first mining session takes about an hour.

Get the Free Checklist

Prefer the done-for-you version? Start with the free audit.